14 March 2010 ~ 0 Comments

NOT Common Sense

This quote is absolutely fantastic –

“Common Sense is the enemy of Sticky messages. When messages sound like common sense, they float gently in one ear and out the other. And why shouldn’t they? If I already intuitively “get” what you’re trying to tell me, why should I obsess about remembering it? The danger, of course, is that what SOUNDS like common sense often ISN’T…” Heath, Chip, and Dan Heath. Made to Stick. New York,NY: Random House, 2008. Print.

I could elaborate on this, but I think the quote speaks for itself. It’s from a great book by the way, Highly Recommended.

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